10X

Crafting a powerful e-commerce by increasing sales through product subscriptions, loyalty program and more

— UI/UX design

— Design style guide

— Shopify e-commerce development

— Product subscription

— Affiliate, Loyalty, Ambassador programs

— Blog development

— SEO optimization

The Client

10X Athletic delivers clean, premium-quality supplements for fitness enthusiasts and professional athletes alike.

The brand aimed to revamp their online store to better represent their core values of "Taste, Trust, and Test" while implementing new, user-friendly features such as product subscription capability, loyalty and affiliate programs, etc.

The Challenge

Our mission was to seamlessly integrate functionality for product subscriptions, a loyalty program, and affiliate marketing, while also ensuring an intuitive and engaging user journey from homepage to checkout. Enhancements such as a detailed product page layout, simplified cart navigation, and educational blog content were crucial to bridging the gap between the transactional and the inspirational.

10X's challenge to us was clear: craft an online space that was as compelling and trustworthy as their products, encouraging greater customer retention and brand advocacy through a revitalized, user-centric e-commerce strategy.

Our Approach

To tackle the challenge, we rooted our strategy in simplicity and user engagement. We started by streamlining the navigation process, ensuring that from the moment customers landed on the homepage, they were guided smoothly through to checkout with a clear, intuitive e-commerce flow. Our design ethos focused on clarity, placing emphasis on the seamless integration of subscription options, loyalty rewards, and a straightforward shopping cart experience.

The Solution

— Design system: Establishing a design system ensured consistency in color, typography, and style, providing a cohesive, brand-aligned user experience across all touchpoints.

— E-commerce redesign: Our goal was to craft a customer journey that was both intuitive and engaging. The redesigned product page now offered clear options for one-time purchases or subscriptions to encourage repeat business, alongside a streamlined cart process to expedite transactions.

— Loyalty, Affiliate, and Ambassador programs: We implemented loyalty and ambassador programs to solidify customer relationships and incentivize brand promotion. Alongside this, an affiliate program was deployed to widen the sales funnel and tap into a new customer base through incentivized word-of-mouth marketing.

— Blog building: A dedicated blog section was introduced, offering valuable fitness and health content to engage users, improve SEO visibility, and position 10X Athletic as a knowledge leader in the sports supplement space.

— Seamless Checkout Experience: We fine-tuned the checkout process to minimize friction points, offering a fast and easy completion of purchases which aids in lifting conversion rates and enhancing customer satisfaction.

The Tech

— Shopify: This e-commerce platform was the foundation for the entire project, known for its reliability, security, and user-friendly interface. Shopify provided the necessary infrastructure to support complex e-commerce operations while ensuring ease of use for both customers and administrators.

— Tailwind CSS: For styling, we chose Tailwind CSS, a highly customizable CSS framework. This tool enabled us to create a unique and responsive design that reflects the 10X brand’s athletic and clean aesthetic with consistency across all web pages.

— Shopify Catalyst: Shopify Catalyst is our in-house specialized toolkit for creating blazingly fast-loading, search engine friendly online stores that provide a smooth shopping experience.

Impact

ShoptivityLabs introduced easy-to-use product subscriptions, rewarding loyalty program, and exciting opportunities for ambassadors and affiliates. From conception to launch, the evolution of the 10X Athletic website was a strategic and meticulous process, designed to expand the brand’s horizons and solidify its place as a market leader in sports nutrition.