Customizer

Boosting user engagement with new product design customization

— UI/UX design

— Design style guide

— Shopify website development

— Custom tool creation

— SEO optimization

The Client

The client was looking to enhance its online shopping experience by tapping into customers' creativity. They envisioned creating a tool that goes beyond traditional shopping, allowing customers to personalize their products. The goal was to turn shoppers from passive buyers into active creators, increasing engagement and satisfaction.

The Challenge

Create a new shopping experience that engaged customers at a deeper level, allowing them to customize products according to their own tastes and preferences. The system must be able to scale and work efficiently across various devices and browsers without latency or glitches.

Our Approach

Understanding the client's vision, we undertook the "Customizer" project with a user-centered approach. This tool would allow customers to devise their products visually, provide them with a canvas for creativity before making a purchase.

Our process began with a strategic analysis to understand crucial user behaviors and preferences. Once we gained insights, we crafted a design concept for the tool and translated it into code for implementation.

The Solution

ShoptivityLabs successfully tackled the challenge by creating an intuitive product customization tool. We added a new "Personalize" button on the product detail page which opens the tool.

This tool takes centre stage with numerous customization options, including:

— Color & Size Selection: Users can select their preferred color and the size that fits them best.

— Add Letters/Patches: This option enables customers to personalize products with letters (like initials or acronyms) or patches (such as badges or emblems). The SVG lines serve as guides to help users position these elements accurately on the product image, allowing them to visualize their customizations before finalizing their order.

— Add Text/Initials: Similar to the letters/patches feature, this allows users to input custom text, which could be anything from a name to a special date. Customers can choose the font style and color, and adjust the positioning of the text on the product to suit their design preferences.

— Graphic Uploading: The ability to integrate graphics, patterns, or icons.
Users can upload their own images, designs, or artwork. The tool accepts various file formats. This feature gives customers the ultimate freedom to create a truly unique and personal product, as they are not limited to a set selection of graphics.

— Share/Download/Clear: Once the customization process is complete, users have the option to share their unique design, perhaps with friends or on social media, to get feedback or to show off their creativity. The download option typically allows the customer to save an image of their personalized product. If the user isn't satisfied with the design, the 'Clear' button resets all selections, allowing them to start the customization process from scratch.

The process involves clicking on different parts of the product image, arranging the added visual elements on SVG lines. As choices are made, the product image updates in real-time to reflect the changes. Once satisfied, customers can add the customized product to their cart and proceed to checkout.

The Tech

— Shopify: Shopify is the platform we use to create an easy and secure shopping experience, handling everything from showcasing products (product detail pages, PDP) to processing payments (checkout process).

— Hydrogen & React: The customizer tool is crafted using Hydrogen & React, enabling users to personalize products with simple drag-and-drop actions.

— Firebase: Firebase is where we safely store the unique designs and content created by our users (UGC, user-generated content).

Impact

The implementation of the "Customizer" app transformed the shopping experience on the retailer's Shopify store.

1. Increased customer engagement due to the interactive and personalized shopping experience.

2. Enhanced brand loyalty as customers appreciated the unique offering and fun design process.

3. Improved conversion rates and higher average order values from customers purchasing their customized products.

ShoptivityLabs' expertise in delivering end-to-end digital services played an instrumental role in taking the retailer's idea from conception to a successful digital product. The project showcased ShoptivityLabs' dedication to creating digital solutions that are not just effective but also innovative and tailored to the unique needs of each partner.